a16z - a16z Podcast: The Future Of Food
a16z Podcast: The Future Of Food
a16z Podcast: The Future of Food
Rob Rhinehart, like most startup entrepreneurs, was strapped for cash and time as he hacked together his ideas and ultimately a company. What stood out to Rhinehart in that all-consuming (and ongoing) process was the contrast between all the things in his life that technology made more convenient and cheaper -- basically everything powered by his smartphone -- and what he felt was a process still trapped in our agrarian past: sitting down for a meal.
Out of that observation, and frustration really, came Soylent -- nutrition in powder or ready-to-drink form, that substituted for Rhinehart the lousy ramen or frozen corn dog meals he was subsisting on.
Better, faster, cheaper -- Soylent has all the trademarks of good tech – but what does it taste like, and are we really all going to start drinking our meals? Rhinehart joins this segment of the pod along with a16z’s Chris Dixon, who led the firm’s investment in Soylent, to talk about where Soylent might fits into our lives and what it means for the future of food. “I would like to be able make food without burdening the earth’s resources whatsoever,” Rhinehart says, “And I think it’s totally possible.”