All year, well-meaning PR types send us wacky and elaborate promotional items, with dreams of free publicity dancing in their heads. Alas, those dreams are always dashed—until this magical moment at year’s end when we clean all the swag off our shelves to give the best free crap its rightful moment of glory. Yes, once again, editorial director Josh Modell and editor-in-chief John Teti have dug through our pile of pop-culture bric-a-brac to assess it for quality, relevance, and poise. Especially poise. If your thirst for swag isn’t slaked by the video above, not to worry.
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