On World AIDS Day 2012, (RED) teamed up with Tiësto and asked people everywhere to DANCE , SAVE LIVES.
Tiësto put together an amazing compilation album featuring some of the hottest names in dance music including Martin Solveig, Laidback Luke, Chuckie, Dash Berlin, Tommy Trash, Infected Mushroom, JFK MSTRKRFT, Bingo Players and others. The album featured an exclusive collaboration between Tiësto and Bono on U2's 'Pride' and all proceeds from the album sales went to fight AIDS. The DANCE (RED) SAVE LIVES album reached #1
on the iTunes dance charts in 33 countries.
But that’s not all! Throughout World AIDS Day weekend, beginning on December 1st, (RED) live streamed sets from Australia's largest Electronic Dance Music festival, Stereosonic. More than 2.7 million people tuned-in to watch DANCE (RED) SAVE LIVES videos - including the live stream featuring some of the coolest DJ's in the world like Tiësto, Avicii, Calvin Harris and Martin Solveig all live from Stereosonic in Melbourne. In speaking about his partnership with (RED), Tiësto said: "When I went to Africa in 2006, I was struck by the devastating effect of AIDS. Now the world has an incredible chance to make sure that babies are born HIV free by 2015, and the dance community is going to make a lot of noise to help make this happen."
(RED) is so grateful to have incredible friends who are passionate about delivering the first AIDS FREE GENERATION in over 30 years. Buy the DANCE (RED) SAVE LIVES album and join us in the fight.