Levi's x Google = WOW. Levi Strauss & Co. and Google Inc. are collaborating on an initiative called Project Jacquard to make jeans, jackets, and shirts into wearable technology thanks to conductive fibers, developed by Google through a Japanese firm, which can be woven directly into fabric.
"What we’ve done is build the interactive element into the textile. We join the yarns with a connector that enables you to connect to a mobile phone or tablet. It’s about the size of a regular Levi’s button and includes a power source and Bluetooth connection," Ivan Poupyrev, technical program lead at Google’s Advanced Technology and Products group, told WWD.